WhatsApp Grand Challenge

In an effort to fuel the growth of India’s entrepreneurial and small business community, Invest India through it's flagship initiative Startup India has partnered with WhatsApp on a program that focuses on the proliferation of startups, promotion of economic growth and generation of employment opportunities in India.

Dedicated to driving success and enhancing grassroots innovation, WhatsApp has launched a grand challenge that will grant of a total of $250,000 to the top 5 winners. The winners will be selected at a live pitch day during the grand finale.

About WhatsApp Business

WhatsApp Business is helping over 5 million small businesses grow and engage with their customers globally. WhatsApp is widely used for business communication across India. It enables businesses to connect with consumers and vendors, showcase merchandise, and streamline internal business processes. In fact, 77% of small and medium sized businesses on WhatsApp in India have been able to hire more employees due to growth since joining WhatsApp.

WhatsApp offers end-to-end encryption of messaging and free calling, making it both a secure and affordable platform for business use. This has led to it becoming prevalent both for external communication and used to manage internal business processes as well.
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